'Game of Thrones' Season 3 Trailer to Debut on 'Jimmy Kimmel Live'

Fans of HBO's "Game of Thrones" have been getting hints and peeks at the upcoming third season, but the time has finally come for a look at the first full trailer for the new season. But instead of unveiling the trailer for the first time on HBO, the pay cable channel is sending people to ABC for their first look.

The trailer will make its debut on Friday's episode of "Jimmy Kimmel Live."

"I am so excited about this trailer, even I might watch my show," Kimmel said in a statement.

Kimmel has long displayed a fondness for fantasy and science-fiction TV on his show. He hosted a special episode following the final episode of ABC's "Lost." And he's played host to many members of the "Game of Thrones" cast, including Lena Headey and Emilia Clarke.

The new season is set to premiere March 31 and is expected to adapt the first half of "A Storm of Swords," the third book in George R.R. Martin's bestselling fantasy series "A Song of Ice and Fire."

HBO has itself covered in case more "Thrones" fans are Leno or Letterman people; the 60-second trailer will appear on YouTube immediately after its broadcast debut.