La empresa, afincada en Nueva york desde 1997, está especializada en cervezas al estilo belga. Aunque se trata de una marca joven, sus productos ya han tenido un amplio reconocimiento en este sector del zumo de cebada. En 2006 su cerveza Hennepin Farmhouse Ale conquisto el segundo puesto en la Copa del Mundo de Cerveza.
La primera elaboración de la serie será una blonde ale que llamarán Iron Throne y la fecha de lanzamiento será el mismo día en que se estrena en los USA la tercera temporada de Juego de Tronos, osea, el 31 de Marzo de 2013.
La botella de 750ml con graduación 6,5% y costará $8.50 dólares USA.
Para tener la información de primera mano os invito a visitar su página Web y allí podreis leer los dos comunicados oficiales que han emitido en NEWS los días 17 y 18, podeis pulsar en el logotipo para acceder a ella.
Brewery Ommegang and HBO® announce first-of-its-kind collaboration behind Game of Thrones®
December 18, 2012
Belgian-style brewery develops Iron Throne, a blonde ale, crafted in the spirit of the hit TV series
(COOPERSTOWN, NY) Brewery Ommegang and HBO are partnering on a series of beers inspired by the critically-acclaimed drama Game of Thrones. Launching in tandem with the season three debut on March 31, Iron Throne, a blonde ale, is the inaugural beer in the series and the result of a creative collaboration between Brewmaster Phil Leinhart and HBO.
Unlike previous efforts by brewers which were typically executed as ‘brewed under license’ arrangements or straightforward product placement pushes, the collaboration between Ommegang and HBO is focused on developing unique beers that are named and crafted to directly tie into themes and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.
Both HBO and Ommegang take great pride in a shared reputation for producing the best in their respective fields: award-winning series that are lauded as some of the best written and produced programming on TV, and award-winning beers recognized as amongst the most elegant and well-crafted.
“We are extremely pleased to have selected Brewery Ommegang, while there’s a lot of competition in the marketplace, Ommegang’s expertise and attention to detail in the industry make them the perfect fit for the Game of Thrones brand,” said Josh
Goodstadt, Director, Global Licensing, HBO. “Capturing the authenticity, essence and nature of the show, Iron Throne has the richness, quality and all of the elements one would expect in fine ale.”
“HBO has been the definitive producer of high-quality, innovative and ‘water-cooler-worthy’ original programming, and Game of Thrones continues that legacy,” said Simon Thorpe, President and CEO of Brewery Ommegang and Duvel Moortgat USA. “What better partner for our brewery which prides itself on re-imagining the best of beer? Game of Thrones is rich, fascinating, complex, daring and unexpected. Many lovers of Ommegang feel the same way about our fine ales. We think it’s a unique partnership for two unique brands.”
“No one enjoys their job more than I do -- producing and developing new brews to delight lovers of fine beer,” said Phil Leinhart, Brewmaster at Brewery Ommegang, “Add to that the opportunity to collaborate on a beer based on the cultural phenomenon of Game of Thrones and exploring ways to make the beer truly reflect aspects from the show. It made us approach development in a completely new way and I think the first edition Iron Throne reveals that. With a Lannister currently on the throne, it made sense to do a delicate, but piercing Golden Blonde Ale with Noble hops. Iron Throne is certainly fair in color and soft in appearance, yet it still possesses a complexity and bite to be on guard for.”
Iron Throne will be nationally available on draft and in 750ml bottles, for the suggested retail price of $8.50 per bottle, beginning in mid- to late-March and will be followed by the launch of additional beers.
Goodstadt, Director, Global Licensing, HBO. “Capturing the authenticity, essence and nature of the show, Iron Throne has the richness, quality and all of the elements one would expect in fine ale.”
“HBO has been the definitive producer of high-quality, innovative and ‘water-cooler-worthy’ original programming, and Game of Thrones continues that legacy,” said Simon Thorpe, President and CEO of Brewery Ommegang and Duvel Moortgat USA. “What better partner for our brewery which prides itself on re-imagining the best of beer? Game of Thrones is rich, fascinating, complex, daring and unexpected. Many lovers of Ommegang feel the same way about our fine ales. We think it’s a unique partnership for two unique brands.”
“No one enjoys their job more than I do -- producing and developing new brews to delight lovers of fine beer,” said Phil Leinhart, Brewmaster at Brewery Ommegang, “Add to that the opportunity to collaborate on a beer based on the cultural phenomenon of Game of Thrones and exploring ways to make the beer truly reflect aspects from the show. It made us approach development in a completely new way and I think the first edition Iron Throne reveals that. With a Lannister currently on the throne, it made sense to do a delicate, but piercing Golden Blonde Ale with Noble hops. Iron Throne is certainly fair in color and soft in appearance, yet it still possesses a complexity and bite to be on guard for.”
Iron Throne will be nationally available on draft and in 750ml bottles, for the suggested retail price of $8.50 per bottle, beginning in mid- to late-March and will be followed by the launch of additional beers.
Ommegang and HBO® announce first-of-its-kind collaboration behind hit drama Game of Thrones®
Dec 17, 2102
Brewery Ommegang and HBO are partnering on a series of beers in support of the critically-acclaimed drama Game of Thrones. Launching in tandem with the season three debut, Iron Throne Blonde Ale is the inaugural beer in the series. The result of a creative collaboration between Brewmaster Phil Leinhart and HBO, the new Iron Throne Blonde Ale will launch nationwide timed to the show’s third season debut this spring on March 31.
The collaboration between Ommegang and HBO is focused on developing unique beers that directly tie into themes, characters and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.
Iron Throne Blonde Ale will be nationally available on draft and in 750ml bottles, for the suggested retail price of $8.50 per bottle, beginning in mid- to late March.
For more information please contact Allison Capozza at Allison@ommegang.com or at 1-607-544-1800 ext . 805
